The land has been entrusted to us ; a potential Garden of Eden placed at the service of humanity. Unfortunately, over the last century, our productivist and consumerist mode of society has disrupted creation and its creatures. We produce and consume 4 times more than our land can truly offer ; up to 12 times more in the most developed countries. Furthermore, the main actors in this overproduction, namely the workers, carry out their work in conditions that are too often inhumane. The effect is a global ecological and social crisis. In this anxiety-provoking context, Yeshurun decided to embody the vision of a renewal filled with hope, by creating his label. A label intended for our employees and customers keen to now embody the ecological, ethical and equitable values that we offer.